Streaming is often a process of discovery and evolution, with the lessons you learn and mistakes you make help you get closer to understanding what your audience needs and how you can deliver it. This being said, the following are traps to avoid, so you can fast track to your digital A-game:
DISINGENUITY IS THE ENEMY OF ENGAGEMENT
Being honest and sincere is the way towards engaging with your audience, but the opposite is equally important. Trying to be what you may think the audience wants your business to be can sour an audience, with them feeling the portrayal they see being one that is crafted or fake.
TRYING TO PLEASE EVERYONE
With the limitless reach of the streaming medium, it is often tempting to ‘widen the net’ when it comes to your audience, ensuring the product or service is applicable to as many types of people as possible. A side-effect of this is creating something that means little to many instead of something that resonates strongly to fewer people.
A DISJOINTED CUSTOMER EXPERIENCE
Trying to shoehorn your stream using free-view options often causes the flow and experience to feel very clunky for your clients. The best customer experience is one where the streaming and video on-demand is branded, integrated and synchronised with your own website and CRM, so there is no perception of reduced value by ‘weak links’ in the chain.
PRESENTING TO AN AUDIENCE INSTEAD OF ONE PERSON
One of the most common mistakes people make is only talking to the viewers as an audience instead of just one person. Often using a combination of talking to ‘everyone’ as well as acknowledging individuals will achieve both a feeling of being part of a larger group as well as the intimacy of a 1-on-1 session and when combined, this results in substantially higher engagement.