Streaming your content is nothing new, but with the advent of new social protocols, the demand, reach and effectiveness of live-streaming and content on-demand has reached unprecedented popularity.
Industries who have been almost exclusively brick and mortar in their product or service delivery are now finding themselves with no option but to rapidly adapt to stay both relevant and profitable.
PEOPLE NEED YOU AND YOUR BUSINESS MORE THAN EVER
As the restrictions on individual’s freedom increase, people will yearn to be able to live the way they used to. It is here that your business can help, adapting to overcome new digital challenges to continue to thrive and help your clients feel a sense of normalcy.
SUBSTANTIALLY BETTER REACH
Unlike physical locations, the success and attendance of your virtual gathering is limited only by your content and the strength of your marketing campaign. Delivering something that resonates with your audience will result in numbers much larger than they would be ‘in person’.
THE ABILITY TO MONETIZE YOUR STREAMS
Live-streaming platforms like Instagram, YouTube Live, etc offer the means to get your content to your followers, but using these free platforms limits your ability to be able to generate any form of profit or establish a membership-base. Other platforms, such as DIGITAL CATALYST will allow you to stream your branded content from within your website itself and integrate with a payment gateway.
IT’S HOW PEOPLE WANT TO CONSUME CONTENT
There has been a recent paradigm shift to how media is viewed, now less about the physical experience and more about the convenience and choice to watch what you want, when you want. Streaming allows for both the feeling of excitement of FOMO and the flexibility of viewing, resulting in a much more engaged audience.
GET INSTANTANEOUS FEEDBACK AND ACTIVE ENGAGEMENT
The ability to share, like and comment on your content while it is happening allows for more dynamic presentation, with entire segments often cropping up due to the comments and suggestions. This ability to be seen and heard is why streaming feels far more interactive than just watching a movie or liking a post.