Despite the benefits of streaming being both clear and viable, often the obstacle that stands in the way of most businesses is ‘where to start?’. The actual process of being stream-ready is much less difficult than most would think, and is broken down into the following steps:
GET A GOOD CAMERA AND GEAR
Your camera and gear will be the most crucial part of your streaming, as quality and specifications of the hardware could mean the difference between delivering a more raw ‘self-shot’ style of product vs a more polished and professional one. When used in addition to your other hardware, equipment such as an encoder and a digital editing suite can really help to elevate the quality of your digital fingerprint.
DON’T FORGET THE AUDIO
People often tend to fixate on the camera almost exclusively and end up with a finished product that is full of garbled sound and echoes. The best way to resolve sound is to have a wireless mic that syncs up with your video feed and thus ensures you’re heard with clarity.
CRAFT YOUR STREAM AND YOUR LOCATION
Streaming certainly lends itself to more spontaneous adlibs, success is often the polar opposite, with the best streamers having a clear framework of topics, time and delivery. In addition, the ‘where’ of streaming is incredibly important, with eye-catching and unique backdrops adding an extra layer of interest with your audience.
PARTNER WITH THE RIGHT PLATFORM
(Brendan to complete)
WHY WILL THEY WATCH?
Creating your virtual identity is by far the most critical factor for success in the growth of your online presence. To excel in your streaming, you must have a clear understanding of who is watching, why they are interested and most importantly, what they can get from their stream that they won’t find anywhere else.